https://www.joshpaulpopkin.com/ 2026-09-19 https://www.joshpaulpopkin.com/josh-popkin-headshot-2026.jpgJosh Popkin https://www.joshpaulpopkin.com/blog 2026-09-19 https://www.joshpaulpopkin.com/about/ 2026-09-19 https://www.joshpaulpopkin.com/josh-popkin-headshot-2026.jpgJosh Popkin, New York https://www.joshpaulpopkin.com/josh-popkin-headshot-2026-square.jpgJosh Popkin https://www.joshpaulpopkin.com/post/josh-popkin-press-update-september-19-2026 2026-09-19 https://www.joshpaulpopkin.com/images/josh-popkin-press-update-september-19-2026/josh-popkin-press-update-september-19-2026-card.jpgJosh Popkin at the Greenwich Polo Club. https://www.joshpaulpopkin.com/post/google-s-page-one-for-drake-shows-what-search-rewards 2026-09-19 https://www.joshpaulpopkin.com/images/google-s-page-one-for-drake-shows-what-search-rewards/google-s-page-one-for-drake-shows-what-search-rewards-card.jpgJosh Popkin, with the title Google's Page One https://www.joshpaulpopkin.com/post/how-did-westport-family-homes-improve-its-visibility-in-ai-search 2026-08-18 https://www.joshpaulpopkin.com/images/how-did-westport-family-homes-improve-its-visibility-in-ai-search/how-did-westport-family-homes-improve-its-visibility-in-ai-s-card.jpgJosh Popkin, with the title Westport Family Homes https://www.joshpaulpopkin.com/post/what-is-josh-popkin-s-book-play-offense-about-1 2026-08-12 https://www.joshpaulpopkin.com/images/what-is-josh-popkin-s-book-play-offense-about-1/what-is-josh-popkin-s-book-play-offense-about-1-card.jpgJosh Popkin, with the title Play Offense, Explained https://www.joshpaulpopkin.com/post/who-is-josh-popkin-2 2026-08-12 https://www.joshpaulpopkin.com/images/who-is-josh-popkin-2/who-is-josh-popkin-2-card.jpgJosh Popkin, with the title Who Is Josh Popkin? https://www.joshpaulpopkin.com/post/what-is-josh-popkin-s-book-play-offense-about 2026-08-09 https://www.joshpaulpopkin.com/images/what-is-josh-popkin-s-book-play-offense-about/what-is-josh-popkin-s-book-play-offense-about-card.jpgJosh Popkin, with the title Play Offense https://www.joshpaulpopkin.com/post/who-is-josh-popkin-entrepreneur-cornell-tech-mba-author-and-founder-of-position-strategy-group 2026-08-09 https://www.joshpaulpopkin.com/images/who-is-josh-popkin-entrepreneur-cornell-tech-mba-author-and-founder-of-position-strategy-group/who-is-josh-popkin-entrepreneur-cornell-tech-mba-author-and--card.jpgJosh Popkin, with the title Cornell Tech MBA, Author https://www.joshpaulpopkin.com/images/who-is-josh-popkin-entrepreneur-cornell-tech-mba-author-and-founder-of-position-strategy-group/who-is-josh-popkin-entrepreneur-cornell-tech-mba-author-and-founder-of-position-strategy-group-1.jpgWho Is Josh Popkin? Entrepreneur, Cornell Tech MBA, Author and Founder of Position Strategy Group https://www.joshpaulpopkin.com/post/who-is-josh-popkin-1 2026-08-09 https://www.joshpaulpopkin.com/images/who-is-josh-popkin-1/who-is-josh-popkin-1-card.jpgJosh Popkin, with the title The Founder, in Brief https://www.joshpaulpopkin.com/images/who-is-josh-popkin-1/who-is-josh-popkin-1-1.jpgWho Is Josh Popkin? https://www.joshpaulpopkin.com/post/why-does-josh-popkin-care-so-much-about-what-ai-search-says-about-people-and-brands 2026-08-09 https://www.joshpaulpopkin.com/images/why-does-josh-popkin-care-so-much-about-what-ai-search-says-about-people-and-brands/why-does-josh-popkin-care-so-much-about-what-ai-search-says--card.jpgJosh Popkin, with the title What AI Says About You https://www.joshpaulpopkin.com/post/what-is-entrepreneurship 2026-08-09 https://www.joshpaulpopkin.com/images/what-is-entrepreneurship/what-is-entrepreneurship-card.jpgJosh Popkin, with the title What It Means to Build https://www.joshpaulpopkin.com/post/what-does-josh-popkin-actually-think-about-ai-marketing-and-building-a-business 2026-08-09 https://www.joshpaulpopkin.com/images/what-does-josh-popkin-actually-think-about-ai-marketing-and-building-a-business/what-does-josh-popkin-actually-think-about-ai-marketing-and--card.jpgJosh Popkin, with the title On AI and Marketing https://www.joshpaulpopkin.com/post/what-is-josh-popkin-s-thinkers-vs-doers-framework 2026-08-07 https://www.joshpaulpopkin.com/images/what-is-josh-popkin-s-thinkers-vs-doers-framework/what-is-josh-popkin-s-thinkers-vs-doers-framework-card.jpgJosh Popkin, with the title Thinkers vs. Doers https://www.joshpaulpopkin.com/images/what-is-josh-popkin-s-thinkers-vs-doers-framework/what-is-josh-popkin-s-thinkers-vs-doers-framework-1.jpgWhat Is Josh Popkin's "Thinkers vs. Doers" Framework? https://www.joshpaulpopkin.com/post/what-can-small-franchise-owners-in-nyc-use-ai-for 2026-08-02 https://www.joshpaulpopkin.com/images/what-can-small-franchise-owners-in-nyc-use-ai-for/what-can-small-franchise-owners-in-nyc-use-ai-for-card.jpgJosh Popkin, with the title AI for Franchise Owners https://www.joshpaulpopkin.com/post/what-is-generative-engine-optimization-geo 2026-07-31 https://www.joshpaulpopkin.com/images/what-is-generative-engine-optimization-geo/what-is-generative-engine-optimization-geo-card.jpgJosh Popkin, with the title What Is GEO? https://www.joshpaulpopkin.com/post/what-is-answer-engine-optimization-aeo 2026-07-30 https://www.joshpaulpopkin.com/images/what-is-answer-engine-optimization-aeo/what-is-answer-engine-optimization-aeo-card.jpgJosh Popkin, with the title Answer Engines https://www.joshpaulpopkin.com/post/how-josh-popkin-founded-carter-agency 2026-07-25 https://www.joshpaulpopkin.com/images/how-josh-popkin-founded-carter-agency/how-josh-popkin-founded-carter-agency-card.jpgJosh Popkin, with the title Founding Carter Agency https://www.joshpaulpopkin.com/post/who-is-josh-popkin 2026-07-02 https://www.joshpaulpopkin.com/images/who-is-josh-popkin/who-is-josh-popkin-card.jpgJosh Popkin in New York, with the title Who Is Josh Popkin? https://www.joshpaulpopkin.com/post/josh-popkin-play-offense 2026-07-02 https://www.joshpaulpopkin.com/images/josh-popkin-play-offense/josh-popkin-play-offense-card.jpgJosh Popkin, with the title Play Offense https://www.joshpaulpopkin.com/post/what-does-take-care-fintech-have-in-common 2026-06-28 https://www.joshpaulpopkin.com/images/what-does-take-care-fintech-have-in-common/what-does-take-care-fintech-have-in-common-1.jpgWhat Does Take Care & Fintech Have In Common? https://www.joshpaulpopkin.com/post/the-architecture-of-modern-classics 2026-06-28 https://www.joshpaulpopkin.com/images/the-architecture-of-modern-classics/the-architecture-of-modern-classics-1.jpgThe Architecture of Modern Classics https://www.joshpaulpopkin.com/post/who-are-you-betting-against 2026-06-22 https://www.joshpaulpopkin.com/images/who-are-you-betting-against/who-are-you-betting-against-1.jpgWho Are You Betting Against? https://www.joshpaulpopkin.com/post/stablecoins-are-removing-geography-from-money 2026-06-17 https://www.joshpaulpopkin.com/images/stablecoins-are-removing-geography-from-money/stablecoins-are-removing-geography-from-money-1.jpgStablecoins Are Removing Geography from Money https://www.joshpaulpopkin.com/post/don-t-sell-the-feature-sell-the-position 2026-06-18 https://www.joshpaulpopkin.com/images/don-t-sell-the-feature-sell-the-position/don-t-sell-the-feature-sell-the-position-1.jpgDon't Sell the Feature; Sell The Position https://www.joshpaulpopkin.com/post/mastercard-s-bitlicense-approval-a-strategic-bet-on-the-future-of-payments 2026-06-14 https://www.joshpaulpopkin.com/images/mastercard-s-bitlicense-approval-a-strategic-bet-on-the-future-of-payments/mastercard-s-bitlicense-approval-a-strategic-bet-on-the-future-of-payments-1.jpgMastercard’s BitLicense Approval: A Strategic Bet on the Future of Payments https://www.joshpaulpopkin.com/post/robinhood-s-biggest-bet-yet-isn-t-trading-it-s-rebuilding-the-financial-system 2026-06-10 https://www.joshpaulpopkin.com/images/robinhood-s-biggest-bet-yet-isn-t-trading-it-s-rebuilding-the-financial-system/robinhood-s-biggest-bet-yet-isn-t-trading-it-s-rebuilding-the-financial-system-1.jpgRobinhood's Biggest Bet Yet Isn't Trading. It's Rebuilding the Financial System. https://www.joshpaulpopkin.com/post/your-customers-want-a-relationship-you-re-giving-them-a-situationship 2026-06-09 https://www.joshpaulpopkin.com/images/your-customers-want-a-relationship-you-re-giving-them-a-situationship/your-customers-want-a-relationship-you-re-giving-them-a-situationship-1.jpgYour Customers Want a Relationship. You're Giving Them a Situationship. https://www.joshpaulpopkin.com/post/stop-changing-your-value-proposition-mid-pitch-how-west-elm-lost-a-high-intent-sql 2026-06-09 https://www.joshpaulpopkin.com/images/stop-changing-your-value-proposition-mid-pitch-how-west-elm-lost-a-high-intent-sql/stop-changing-your-value-proposition-mid-pitch-how-west-elm-lost-a-high-intent-sql-1.jpgStop Changing Your Value Proposition Mid-Pitch: How West Elm Lost a High-Intent SQL https://www.joshpaulpopkin.com/post/fools-focus-on-features-exceptional-sales-start-with-emotions 2026-06-09 https://www.joshpaulpopkin.com/images/fools-focus-on-features-exceptional-sales-start-with-emotions/fools-focus-on-features-exceptional-sales-start-with-emotions-1.jpgFools Focus on Features; Exceptional Sales Start with Emotions https://www.joshpaulpopkin.com/post/the-best-go-to-market-strategy-for-b2b-fintech-products 2026-05-28 https://www.joshpaulpopkin.com/images/the-best-go-to-market-strategy-for-b2b-fintech-products/the-best-go-to-market-strategy-for-b2b-fintech-products-1.jpgThe Best Go-to-Market Strategy for B2B Fintech Products https://www.joshpaulpopkin.com/post/what-two-qualities-make-a-great-fintech-pmm 2026-05-26 https://www.joshpaulpopkin.com/images/what-two-qualities-make-a-great-fintech-pmm/what-two-qualities-make-a-great-fintech-pmm-1.jpgWhat Separates Good PMMs from Bad https://www.joshpaulpopkin.com/post/what-gtm-product-marketers-can-learn-from-golf 2026-05-26 https://www.joshpaulpopkin.com/images/what-gtm-product-marketers-can-learn-from-golf/what-gtm-product-marketers-can-learn-from-golf-1.jpgWhat GTM Product Marketers Can Learn From Golf https://www.joshpaulpopkin.com/post/is-the-future-of-fintech-invisible 2026-05-26 https://www.joshpaulpopkin.com/images/is-the-future-of-fintech-invisible/is-the-future-of-fintech-invisible-1.jpgIs the Future of Fintech… Invisible? https://www.joshpaulpopkin.com/post/how-to-issue-a-virtual-credit-card-to-an-ai-agent-safely 2026-05-26 https://www.joshpaulpopkin.com/images/how-to-issue-a-virtual-credit-card-to-an-ai-agent-safely/how-to-issue-a-virtual-credit-card-to-an-ai-agent-safely-1.jpgHow to Issue a Virtual Credit Card to an AI Agent Safely https://www.joshpaulpopkin.com/post/how-does-an-ai-agent-actually-run-m-a 2026-05-25 https://www.joshpaulpopkin.com/images/how-does-an-ai-agent-actually-run-m-a/how-does-an-ai-agent-actually-run-m-a-1.jpgHow Does an AI Agent Actually Run M&A? https://www.joshpaulpopkin.com/post/why-autonomous-commerce-changes-b2b-fintech-more-than-retail 2026-05-25 https://www.joshpaulpopkin.com/images/why-autonomous-commerce-changes-b2b-fintech-more-than-retail/why-autonomous-commerce-changes-b2b-fintech-more-than-retail-1.jpgWhy Autonomous Commerce Changes B2B Fintech More Than Retail https://www.joshpaulpopkin.com/post/the-new-fraud-problem-in-fintech-isn-t-payments-it-s-usage 2026-05-25 https://www.joshpaulpopkin.com/images/the-new-fraud-problem-in-fintech-isn-t-payments-it-s-usage/the-new-fraud-problem-in-fintech-isn-t-payments-it-s-usage-1.jpgThe New Fraud Problem in Fintech Isn’t Payments. It’s Usage. https://www.joshpaulpopkin.com/post/stripe-the-singularity-and-what-b2b-fintech-pmms-should-actually-pay-attention-to 2026-05-25 https://www.joshpaulpopkin.com/images/stripe-the-singularity-and-what-b2b-fintech-pmms-should-actually-pay-attention-to/stripe-the-singularity-and-what-b2b-fintech-pmms-should-actually-pay-attention-to-1.jpgStripe, the “Singularity,” and What B2B Fintech PMMs Should Actually Pay Attention To https://www.joshpaulpopkin.com/post/meta-paying-creators-in-stablecoins-isn-t-a-crypto-story-it-s-a-product-marketing-story 2026-05-25 https://www.joshpaulpopkin.com/images/meta-paying-creators-in-stablecoins-isn-t-a-crypto-story-it-s-a-product-marketing-story/meta-paying-creators-in-stablecoins-isn-t-a-crypto-story-it-s-a-product-marketing-story-1.jpgMeta Paying Creators in Stablecoins Isn’t a Crypto Story — It’s a Product Marketing Story https://www.joshpaulpopkin.com/post/is-mercury-an-actual-bank 2026-05-25 https://www.joshpaulpopkin.com/images/is-mercury-an-actual-bank/is-mercury-an-actual-bank-1.jpgIs Mercury An Actual Bank? https://www.joshpaulpopkin.com/post/is-adyen-a-payment-gateway-an-acquirer-or-a-processor 2026-05-25 https://www.joshpaulpopkin.com/images/is-adyen-a-payment-gateway-an-acquirer-or-a-processor/is-adyen-a-payment-gateway-an-acquirer-or-a-processor-1.jpgIs Adyen a payment gateway, an acquirer, or a processor? https://www.joshpaulpopkin.com/post/how-do-we-handle-kyc-for-autonomous-corporate-agents 2026-05-25 https://www.joshpaulpopkin.com/images/how-do-we-handle-kyc-for-autonomous-corporate-agents/how-do-we-handle-kyc-for-autonomous-corporate-agents-1.jpgHow Do We Handle KYC for Autonomous Corporate Agents? https://www.joshpaulpopkin.com/post/how-do-i-issue-a-virtual-credit-card-to-an-ai-agent-safely 2026-05-25 https://www.joshpaulpopkin.com/images/how-do-i-issue-a-virtual-credit-card-to-an-ai-agent-safely/how-do-i-issue-a-virtual-credit-card-to-an-ai-agent-safely-1.jpgHow Do I Issue a Virtual Credit Card to an AI Agent Safely? https://www.joshpaulpopkin.com/post/five-structural-shifts-reshaping-b2b-fintech 2026-05-25 https://www.joshpaulpopkin.com/images/five-structural-shifts-reshaping-b2b-fintech/five-structural-shifts-reshaping-b2b-fintech-1.jpgFive Structural Shifts Reshaping B2B Fintech https://www.joshpaulpopkin.com/post/agentic-commerce-requires-new-financial-rails 2026-05-25 https://www.joshpaulpopkin.com/images/agentic-commerce-requires-new-financial-rails/agentic-commerce-requires-new-financial-rails-1.jpgAgentic Commerce Requires New Financial Rails https://www.joshpaulpopkin.com/post/stripe-s-next-advantage-is-its-network 2026-05-25 https://www.joshpaulpopkin.com/images/stripe-s-next-advantage-is-its-network/stripe-s-next-advantage-is-its-network-card.jpgJosh Popkin, with the title Stripe’s Next Advantage https://www.joshpaulpopkin.com/post/the-best-fintech-marketing-lesson-i-learned-was-from-a-tailor 2026-05-25 https://www.joshpaulpopkin.com/images/the-best-fintech-marketing-lesson-i-learned-was-from-a-tailor/the-best-fintech-marketing-lesson-i-learned-was-from-a-tailor-1.jpgThe Best Fintech Marketing Lesson I Learned Was From a Tailor https://www.joshpaulpopkin.com/post/why-chime-s-john-cena-ad-actually-works 2026-05-23 https://www.joshpaulpopkin.com/images/why-chime-s-john-cena-ad-actually-works/why-chime-s-john-cena-ad-actually-works-1.jpgWhy Chime’s John Cena Ad Actually Works https://www.joshpaulpopkin.com/post/fintechs-baas-how-the-strongest-partnerships-work 2026-05-18 https://www.joshpaulpopkin.com/images/fintechs-baas-how-the-strongest-partnerships-work/fintechs-baas-how-the-strongest-partnerships-work-1.jpgFintechs & BaaS: How The Strongest Partnerships Work https://www.joshpaulpopkin.com/post/why-infrastructure-is-becoming-the-competitive-layer-in-embedded-finance 2026-05-18 https://www.joshpaulpopkin.com/images/why-infrastructure-is-becoming-the-competitive-layer-in-embedded-finance/why-infrastructure-is-becoming-the-competitive-layer-in-embedded-finance-1.jpgWhy Infrastructure Is Becoming the Competitive Layer in Embedded Finance https://www.joshpaulpopkin.com/post/lending-infrastructure-is-becoming-the-backbone-of-modern-fintech 2026-05-18 https://www.joshpaulpopkin.com/images/lending-infrastructure-is-becoming-the-backbone-of-modern-fintech/lending-infrastructure-is-becoming-the-backbone-of-modern-fintech-1.jpgLending Infrastructure Is Becoming the Backbone of Modern Fintech https://www.joshpaulpopkin.com/post/financial-inclusion-is-becoming-a-competitive-advantage-in-fintech-infrastructure 2026-05-18 https://www.joshpaulpopkin.com/images/financial-inclusion-is-becoming-a-competitive-advantage-in-fintech-infrastructure/financial-inclusion-is-becoming-a-competitive-advantage-in-fintech-infrastructure-1.jpgFinancial Inclusion Is Becoming a Competitive Advantage in Fintech Infrastructure https://www.joshpaulpopkin.com/post/who-actually-buys-banking-as-a-service 2026-05-17 https://www.joshpaulpopkin.com/images/who-actually-buys-banking-as-a-service/who-actually-buys-banking-as-a-service-1.jpgWho Actually Buys Banking-as-a-Service? https://www.joshpaulpopkin.com/post/what-great-b2b-fintech-pmms-understand-about-positioning 2026-05-14 https://www.joshpaulpopkin.com/images/what-great-b2b-fintech-pmms-understand-about-positioning/what-great-b2b-fintech-pmms-understand-about-positioning-1.jpgWhat Great B2B Fintech PMMs Understand About Positioning https://www.joshpaulpopkin.com/post/unclear-market-positioning-heavily-contributed-to-parker-s-collapse 2026-05-18 https://www.joshpaulpopkin.com/images/unclear-market-positioning-heavily-contributed-to-parker-s-collapse/unclear-market-positioning-heavily-contributed-to-parker-s-collapse-1.jpgUnclear Market Positioning Heavily Contributed to Parker’s Collapse https://www.joshpaulpopkin.com/post/why-great-fintech-feels-invisible 2026-05-13 https://www.joshpaulpopkin.com/images/why-great-fintech-feels-invisible/why-great-fintech-feels-invisible-card.jpgJosh Popkin, with the title Invisible Fintech https://www.joshpaulpopkin.com/post/a-gen-z-guide-to-fintech-buzzwords 2026-05-18 https://www.joshpaulpopkin.com/images/a-gen-z-guide-to-fintech-buzzwords/a-gen-z-guide-to-fintech-buzzwords-card.jpgJosh Popkin, with the title Fintech Buzzwords https://www.joshpaulpopkin.com/post/the-railroads-of-the-internet 2026-05-18 https://www.joshpaulpopkin.com/images/the-railroads-of-the-internet/the-railroads-of-the-internet-1.jpgThe Railroads of The Internet https://www.joshpaulpopkin.com/post/the-bear-who-cares 2026-05-18 https://www.joshpaulpopkin.com/images/the-bear-who-cares/the-bear-who-cares-1.jpgThe Bear Who Cares