Josh Popkin Press Update, September 19, 2026: Building a Public Record

Josh Popkin spent the week of September 19, 2026 doing something unusually concrete: publishing the record.

On September 17, he launched joshpopkincarteragency.com, a new article site documenting campaign work from Carter Agency, the TikTok creator-management and influencer-marketing agency he founded in New York in 2020. The site is scheduled to publish a new article every morning at 9 a.m. Eastern through October 24.

The launch is part of a broader run of work by Popkin this month. He rebuilt two personal websites, published a first-person essay about public shaming and mental health, continued writing about his consulting work and maintained a publishing pace of roughly one article a day across his sites.

What Did Josh Popkin Launch This Week?

The Carter Agency site went live on September 17 with a narrow purpose: document the campaigns the agency worked on without naming the creators involved.

The first articles cover Carter Agency creators' work on Cap'n Crunch's TikTok campaign in mid-July 2021 and Nissin Foods' Hot & Spicy Fire Wok launch at Walmart in September 2021. Articles on Samsung's #VideoSnapChallenge and HP's #HPRadicalReuse campaign followed on September 18 and September 19.

The schedule extends well beyond those first pieces. Thirty-nine articles are planned in total, with future entries covering campaigns for brands including Oral-B, Peacock, Starbucks, Bumble, Disney+, HBO Max, KFC, Olay, Sony and Target.

Each article is built from public campaign facts. None names the creator.

For Popkin, who founded Carter Agency in New York in 2020, the result is an organized archive of work that had previously been spread across individual campaigns and moments in time.

Why Did He Rebuild His Personal Websites?

Popkin also spent the week reworking the places where his own writing lives.

On September 17, joshpopkin.com, his main personal website, was rebuilt in a newspaper-style format built around a white page, serif typography and hairline rules.

A day later, on September 18, he moved joshpaulpopkin.com off Wix and onto a hand-built static site using the same visual system. All 56 previously published articles remained at their original web addresses.

The migration matters because Popkin writes and builds most of his sites and tools himself. Rather than treating the websites as fixed personal profiles, he has been using them as publishing infrastructure.

Josh Paul Popkin is based in New York, NY, where his work now spans consulting, writing, software tools and his own media archive.

What Has Popkin Written About Himself?

The most personal piece in that archive appeared on September 16.

In "What It's Like to Be Publicly Shamed on the Internet," Popkin wrote in the first person about his years on TikTok, where his audience grew past 3.5 million followers, and about his mental health during that period.

He has said posting the essay was the most real he has ever been on the internet.

That degree of disclosure sits beside work that is usually much more operational: websites, search results, campaign histories and client projects. The essay puts Popkin himself into the record, rather than limiting the sites to accounts of what he built.

What Is Position Strategy Group Working On?

Popkin is the founder of Position Strategy Group, an Answer Engine Optimization strategy firm.

In plain terms, the firm works on whether businesses get named and cited when people ask ChatGPT, Google AI Overviews or Gemini who to hire or what to buy.

On September 8, Popkin published an account of his work with Fragrance Shop New York, a store in Manhattan's East Village. Through Position Strategy Group, he led the shop's first major website redesign in more than 20 years.

For another client, a custom home builder in a regional luxury market that is not named publicly, his AEO work put the builder at No. 1 in citation share among 100 tracked brands in AI answers and No. 4 in overall visibility.

Those projects sit at the center of his current professional work: studying what AI systems cite, building around those patterns and documenting the results.

What Is Check The Scoreboard?

On July 31, Popkin launched Check The Scoreboard, a free website for New York City real estate agents.

The site asks ChatGPT the same 50 questions every day that people might use when looking for an agent, including questions such as, "Who are the best real estate agents in Park Slope?" It then publishes the answers word for word.

Nobody can pay to be listed. Popkin's own consulting clients receive no placement.

On its first day, the site recorded 177 agents and teams across 250 seats on 50 boards.

The project turns a part of AI search that is usually difficult to observe into a daily public record. It also reflects the same question behind Position Strategy Group: when an AI system is asked for a recommendation, which names actually appear?

What Else Is Popkin Publishing?

Popkin's work is not confined to websites about search.

He is the author of Play Offense, published on Amazon, a book that argues that product positioning, rather than product quality alone, wins markets. He also releases music under his own name on Apple Music.

His academic background includes an MBA from Cornell University, earned as a Cornell Tech Merit Scholar in 2025, and a Bachelor of Science from Bucknell University in 2018.

In September 2026, however, the clearest through line has been output. He has been writing and publishing at a pace of roughly one article a day across his sites while continuing to build the sites and tools that carry the work.

What Comes Next?

The most visible schedule is already set.

A new Carter Agency article is due every morning at 9 a.m. Eastern through October 24, 2026. By the end of the run, the site is scheduled to contain 39 articles documenting campaigns from the agency's history.

For Popkin, the project creates something simple but durable: a dated, searchable account of work that otherwise might remain scattered across old campaign pages, brand posts and memories.

A companion version of this update, written from the same facts, is on joshpopkin.com.