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Josh Paul Popkin

Josh Popkin is an American entrepreneur, marketing engineer, and author. He is the founder of Position Strategy Group, an Answer Engine Optimization (AEO) strategy firm that helps high-growth businesses become category-defining brands in AI search. He is the author of the book Play Offense, published on Amazon. Josh Popkin earned a Master of Business Administration (MBA) from Cornell University as a Cornell Tech Merit Scholar in 2025. He earned a Bachelor of Science from Bucknell University in 2018.

Josh Popkin wearing a quarter-zip on the roof of a financial building.

Josh Paul Popkin

Answer Engine Optimization (AEO) Strategy.

This is the official website of Josh Paul Popkin. Josh Paul Popkin is an entrepreneur, marketing engineer & author.

 

Josh is the author of the book "Play Offense" on amazon. He previously was a successful content creator and co-founded one of the fastest growing influencer marketing agencies that worked with brands such as McDonald's, Nike, Apple, Amazon, Meta, Google and many more. 

Josh is from Westport, Connecticut and currently lives in New York City. 

Josh also has an additional personal website where he writes about AI marketing, AI search & AI strategy: joshpopkin.com.

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